What you should know marketing your small business
A small business marketing is too often a mystery for the typical small business owner. For their major problem is that they look at what large businesses are doing and try to do the same thing on a smaller scale without determining if the strategies of the big companies that are using really works. It’s ends being like the blind leading the blind.
If you’re an owner of a small business, you should have a single goal in marketing your small business, and that is to deliver customers who spend their money on your products or services. It’s not about "building a brand" or "top of mind awareness" or other terms agencies or media reps will try to sell you.
If your prospect knows your brand but doesn’t know the benefits of buying from you or how you are going to help solve their problems or make their pain go away, do you think they will call you? Or even waste their time on you? Your first job is to build a loyal following of customers. The brand-building comes later.